New AMS Capital is a premier strategic and financial advisory firm specialized in Sports, Media & Entertainment, delivering strategic financial solutions such as capital structure optimization strategies and (structured) debt & equity capital raises. As an independent firm, we focus on confidential advisory and bespoke solutions, fully centered around the strategic client objectives.
New AMS Capital is committed to matching strategic client objectives with the best available structures in the market, which in many cases leads to private and innovative transactions with specifically targeted investors. Headquartered in Greenwich, CT, we serve clients in the US and internationally, such as the UK, Europe and Canada.
New AMS Capital leadership has a multi-decade track record with bulge bracket US investment banks and has successfully led and closed transactions representing billions of funding. Many transactions solved for new or changed business strategies resulting in new and innovative deal structures. The boutique advisory focus in recent years has led to several strategic and private transactions around major sector developments, e.g. in Music IP, Music Technology, Media IP Monetization, Celebrity & Athlete & Valuation Optimization, Sports Entertainment/Real Estate Development, Sports Rights monetization, Sports Team & League development investment.
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